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Developing Your Personal Brand

Writer's picture: Carla Davis HillCarla Davis Hill

For today’s models, developing a personal brand is essential. Bella Hadid exemplifies this by seamlessly combining high-fashion modeling with a relatable and engaging online presence, mastering the art of digital-era branding.

 

Here are 3 tips to help you build a strong personal brand that will keep you relevant in both digital and commercial modeling.


 

Define Your Unique Identity

 

In order to stand out from the crowd, you have to land on what makes you unique as a model. Your personal brand should reflect who you are authentically and also what sets you apart from other models. You can ask yourself:

 

•    What is my niche? (e.g., fashion, fitness, commercial)

•    What are my values and interests outside of modeling?

•    What aesthetic or vibe do I want to present?

 

Build a Strong Online Presence

 

Your digital portfolio is now your Instagram and TikTok profiles. Agencies and clients are looking at your social media to assess your brand consistency and engagement.

 

•    Instagram Tips (2025): Post high-quality photos showcasing your modeling work, lifestyle, and personality. Use carousel posts to highlight a mix of professional shots and behind-the-scenes moments. Leverage Instagram Stories and Reels for real-time engagement with followers and showcase your creativity with trending audio.


•    TikTok Tips (2025): TikTok is the perfect platform to show your personality and connect with a younger audience. Create content such as day-in-the-life videos, posing tips, and behind-the-scenes shoots. Stay updated on trending challenges and hashtags related to modeling (e.g., #ModelLife or #FashionTok). Consistency is key, so aim for 3-5 posts per week, and engage with your audience in the comments.


Network and Collaborate

Your brand isn’t just about how you look—it’s about who you connect with and how you build relationships in the industry. Networking is essential to growing your reputation and creating opportunities.


•          Collaborate Strategically: Work with photographers, makeup artists, and other models who align with your brand aesthetic. Offer trade-for-portfolio (TFP) shoots to build your portfolio and network simultaneously.


•          Engage Meaningfully Online: Follow and comment on agencies, photographers, and brands on platforms like Instagram and LinkedIn.


•          Leverage Events and Castings: Attend industry events, fashion shows, and open casting calls.


•          Utilize Referrals: Ask trusted contacts for introductions to industry professionals.



Final Thoughts

 

In the modern modeling world, your personal brand is your resume. By defining your identity, curating high-quality content, and staying professional, you can build a brand that stands out in both digital spaces and commercial opportunities. Stay consistent, stay authentic, and let your brand speak for itself!

  • Instagram
  • Facebook
  • YouTube

© 2024 by Models Makers Group | Dallas, TX 

 214.253.9474 | info@modelmakersgroup.com

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